A problem with the kids outdoor clothing market stood out for me as something I could solve. Keeping kids warm and dry when it’s cold (or cool when it’s hot) requires quality clothing but the brands on the market are either low quality, simply too expensive considering how fast kids grow, or in many cases, actually both.
Around the same time that I was talking to other parents about better and more affordable gear for our kids, I was lucky enough to meet my eventual co-founder, Dallas. He had just spent six years building a high-performance outdoor apparel brand that sells directly to consumers and, with no retailer middleman doubling the price to the consumer, that brand has been able to use better materials and build better products than other brands for a given price point.
Wow, perfect timing. Perfect partnership. SHRED DOG was born.